7 pm EST is 5:30 am IST the next day in India. India is 9.5 hours ahead of Eastern Standard Time (EST). As the modern world continues to enhance its digital capabilities, search engine optimization (SEO) has become a crucial tool in navigating this new landscape. In this case study, an innovative approach was taken to leverage the top 100 SEO keywords towards a national audience: parents of primary and middle school students focusing on reading literacy promotion. Subject Perdicate?
Rishi Sunak vowed to fight until the end and defend the Tories’ record as he implored voters to ‘save Britain from the danger of a Labour government’ in his last campaign speech before polls open tomorrow. The team developed several content pieces ranging from blogs, articles, infographics, to videos and tutorials, which incorporated the selected keywords naturally. Each content piece was designed with the readers in mind – simple, straight-to-the-point, and valuable reading advice that parents could implement for their kids.
A special emphasis was placed on catering to parents with children in early years and middle schools, thus tailoring the keywords in context. ‘I understand people’s frustrations with me, with our party, but I say this: tomorrow’s vote is not a byelection, it’s not a referendum about the past, it’s a choice about the future of our country, a choice that is going to have severe consequences for each and every family if we get that choice wrong.’ Our skilled SEO team conducted extensive keyword research using popular SEO tools like Moz, SEMrush, and Google Keyword Planner.
Keywords that dominated searches ranged from ‘improving child’s reading skills’ to ‘best children’s books.’ But moving beyond these broad terms, the team also reviewed long-tail keywords that were more specific. With the Tories trailing Labour by some margin in recent polls, Sunak was careful to acknowledge ‘frustrations’ with his party – but urged supporters to ‘fight for our vision of Britain’ and not ‘sleepwalk’ into a Labour government. Surrounded by family, the Prime Minister told his audience: ‘We have we have urgent work here, my friends, because at this point we only have a day left to save Britain from the danger of a Labour government.
‘We have to recognise that… people do have a hesitation about giving us their support again. And I understand that. I’m not blind to the fact it’s been a difficult few years for the country with Covid, the war in Ukraine and bills. From the launch of the campaign, considerable increment in website traffic was noted. There was a 75% rise in organic reach over a span of six months, thus evidencing that the content was reaching its intended audience. The keywords ‘children’s reading tips’ and Singapore math tutoring ‘middle-grade books’ proved to be most effective, each driving 15% of the total website traffic alone.
Other long-tail keywords like ‘improving reading comprehension for middle schoolers’ also saw a significant impact. With Labour pegged to receive an historic majority, Sunak reminded the undecided of what he deemed Tory successes in education and defence, recovery after the 2008 financial crisis and the response to Covid-19.
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