Decision engine directs 1:1 journeys filled with insight.
CHALLENGE
Sensis silo data and recommendations saw its customers over invest and churn in services that were a poor fit for their market needs.
SOLUTION
A customer web app that diagnoses a business’ local digital marketing health, trend and comparison.
A CRM decisioning engine to select the best journey, enriched with individualised insights and offers.
HOW WE WENT FURTHER
- Scored and monitored client’s business marketing presence relative to competitors’ market and business goals.
- Enriched journeys with market insights on email, web and inbound agents based on industry and location.
- Decided customers segment and journey based on how they compare with similar businesses.
WHERE WE LANDED
- Higher customer engagement and inbound rate.
- Better NPS from engaging with sales rep.